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The logbook

SEO insights & playbooks

Playbooks, teardowns and data from the front lines of search — written by the team that ships the work.

Featured · Local SEO

The map-pack playbook for home services

Five levers that move you into the local 3-pack — and the one most agencies ignore. In this deep-dive we break down the exact system we use with clients, with real before-and-after data you can apply this week.

Aug 20266 min read
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The map-pack playbook for home servicesLocal SEO

The map-pack playbook for home services

Five levers that move you into the local 3-pack — and the one most agencies ignore.

Aug 2026 · 6 minRead
Programmatic SEO without the thin-content penaltyE-commerce

Programmatic SEO without the thin-content penalty

How to scale thousands of pages that Google actually wants to rank.

Aug 2026 · 8 minRead
Core Web Vitals in 2026: what still mattersTechnical

Core Web Vitals in 2026: what still matters

A pragmatic checklist for speed that converts, not just green scores.

Jul 2026 · 5 minRead
Building topical authority the durable wayStrategy

Building topical authority the durable way

Why clusters beat one-off posts — and how to structure them.

Jul 2026 · 7 minRead
How we earn links that survive core updatesDigital PR

How we earn links that survive core updates

The outreach system behind our clients' domain-rating gains.

Jun 2026 · 6 minRead
From rankings to revenue: attribution that holds upAnalytics

From rankings to revenue: attribution that holds up

Reporting SEO in the language your CFO actually cares about.

Jun 2026 · 9 minRead
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