Keyword & category mapping
Match every commercial search to the right collection, subcategory or product page.
Shopify, WooCommerce & custom stores
E-commerce SEO Services
Paid ads get more expensive every year. Organic search can become your most profitable sales channel when category, product and content pages are built to rank and convert.
FocusProduct & category search
The challenge
What holds online stores back
Stores often have thousands of near-identical pages: filter URLs, variants, out-of-stock items and thin manufacturer descriptions. Search engines waste time crawling them and struggle to decide what to rank.
We give your catalogue a clear structure, focus authority on the pages that sell, and write the content shoppers need to buy with confidence.
What's included
Our e-commerce seo service
Every engagement is scoped to your site and goals. These are the core parts of the programme.
Category page optimisation
Helpful intro copy, internal links, filters and headings that make collections rank.
Product page optimisation
Unique descriptions, titles, images and specifications that answer buying questions.
Product structured data
Product, offer, review and breadcrumb markup for rich results in Google.
Crawl & index control
Handle faceted navigation, variants, pagination and discontinued products cleanly.
Buying guides & content
Comparison and how-to content that captures research searches and links to products.
How we work
A clear, four-stage process
STAGE 01
Store audit
Crawl the catalogue, review analytics and find index bloat, duplicates and missed demand.
STAGE 02
Architecture plan
Define categories, internal linking and which URLs should and should not be indexed.
STAGE 03
Optimise & build
Improve priority collections and products, then add supporting buying content.
STAGE 04
Measure revenue
Track organic sessions, conversions and revenue by category, then scale what works.
What you can expect
The outcomes we work toward
We report on progress in plain language, focused on visibility, enquiries and revenue rather than vanity metrics.
Stronger category rankings
Collections that compete for high-intent commercial searches.
Richer search listings
Price, availability and review details shown in results.
Less reliance on ads
A growing organic channel that lowers blended acquisition cost.
Questions, answered
E-commerce SEO FAQs
We work with Shopify, Shopify Plus, WooCommerce, BigCommerce and custom builds. The principles are the same; the technical fixes depend on the platform.
Usually not straight away. Temporarily unavailable products should stay live with clear messaging. Permanently discontinued products are redirected to the closest relevant alternative.
Yes. We create a template and tone for each category, then write unique descriptions for priority products first, so effort goes where revenue is.
Filters can create huge numbers of duplicate URLs. We decide which filtered pages deserve to rank and keep the rest out of the index.
This page covers the service itself for any store. Our e-commerce industry page focuses on Toronto and Canadian retailers and the market context they face.
Start with clarity
Ready to grow with e-commerce seo?
Request a free audit. We will use your details only to respond to your enquiry, and you can opt out of further messages at any time.